Stop Hiring and Start Recruiting

When you hire someone at, let’s say, $15 per hour, have you calculated the HR cost of your hiring processes, professional training, lost revenue and profits from mistakes in the field, the embarrassment of those mistakes, the cost of people laying out sick regularly, coming in to work late every Monday’s because of “car trouble”, the potential risks from

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Business Plan

Why having a plan really matters

Why having a plan really matters. It seems that at least once a week I meet with business owners who feel lost in their businesses because they don’t have a plan. They feel overwhelmed with issues that take up valuable time and energy, but do little to help the bottom line. This leaves them with…

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Growing your business

3 Things to consider before growing your business

3 things to consider before growing your business. Everyone wants to grow their business. It’s completely normal to want to grow and to be constantly growing. There’s an endless line of marketing “experts” and “look at me” sales gurus telling us that serving more customers is the only way to grow a business. The problem…

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Limited supply

Your time is in limited supply

Your time is in limited supply. There’s no reasonable thinking person that would continue to sell shoes, toasters or appliance parts after their inventory runs out without informing customers of the delay on delivery. You can promise every customer that you can deliver the goods on time, but when the shelf is empty, you’re going…

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3 things you can do for better ad buys

3 things you can do for better ad buys

3 things you can do for better ad buys Advertising buying for a small business can be confusing and expensive. You have to be methodical and in control of every dollar going out to make sure it’s being used wisely. Here are 3 things you can do for better ad buys. The following tips and…

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3 types of people

Dave Pomeroy’s Rule of Customer Percentages

Dave Pomeroy’s Rule of Percentages Of the many mentors I’ve had along my way, Dave Pomeroy was one of the most insightful and entertaining people I’ve ever met. It was he that helped me accept that I would never satisfy every customer, nor should I try. I get how that might seem strange, but stay with…

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Alternative Plan

Switching to Plan B doesn’t have to be complicated

I opened my business not too long before the events of September 11th, 2001. It took years for everyone to get back to normal, but we did. Then the economic collapse of 2008…

The point is that while this pandemic crisis is different, so was 9/11 and 2008. Both were life changing, cataclysmic events that altered the way America operated….

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Your Employees Are Your Customers

Your employees ARE your company. If you struggle with finding good employees, and who doesn’t, what are you doing to keep your existing employees engaged and motivated to stay? The more you invest in employees who stay, the less you have to invest in constantly recruiting and training others.

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