Running your business without correct financial reports is like driving a car without gauges. You’d be left to guess at your speed, fuel, or engine temperature warnings. Does that sound…
Are you losing customers you didn’t even know you had?
Many businesses today could be losing customers each month without even knowing it. But this attrition can be largely remedied by mapping and testing your desired customer’s experience with your…
Communicate better by adding two little words
You can communicate better with others, both employees and customers alike, with just two little words. The phrase “So that” could just be the most important words you introduce into…
3 Tips for weathering one economic crises after another
I opened my business not too long before September 11th, 2001. It took years for everyone to get back to normal, but we did. Then the economic collapse of 2008….
3 Things to consider before growing your business
Everyone wants to grow their business. It’s completely normal to want to grow and to be constantly growing. There’s an endless line of marketing “experts” and “look at me” sales…
3 Things you can do to get better ad buys
Advertising buying for a small business can be confusing and expensive. You have to be methodical and in control of every dollar going out to make sure it’s being used…
Your time is in limited supply
Your time is in limited supply. There’s no reasonable thinking person that would continue to sell shoes, toasters or appliance parts after their inventory runs out without informing customers of…
How a Navy S.E.A.L.’S advice can save your business from ruin
At least once a week I meet with business owners who feels lost in their businesses. All too often, I find that they have no solid long term plan or…
Dave Pomeroy’s rule of customer percentages
Of the many mentors I’ve had along my way, Dave Pomeroy was one of the most insightful and entertaining people I’ve ever met. It was he that helped me accept that…
Will your business end up in Probate Court?
Succession planning isn’t something to do when you get old. It’s something that needs to be addressed at the beginning of your business, and for several reasons. We get so…