How a Navy S.E.A.L.’s advice can save your business.

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At least once a week I meet with business owners who feels lost in their businesses. All too often, I find that they have no solid long term plan or goal whatsoever. They just keep working harder and think things will work themselves out. But they rarely will. The most important thing you can do for your business is to determine where you want to be financially someday and when you want to be there.


Plan the Dive. Dive the Plan.

I was speaking with a friend of mine recently, a former Navy S.E.A.L. about what I’ve seen. He told me of a saying the teams used concerning the importance of always having a plan. “Plan the dive. Dive the plan” he said. “If we swim faster, deeper or further than we planned, we surface somewhere different than we intended to, and that’s almost never a good thing.” That statement helped me better understand and communicate the incredible importance of having a plan in your business. Growing, advertising and operating without a plan is a pretty sure way to eventually find yourself anywhere but where you wanted to end up.


The bottom Line:

Sooner or later, you’re going to have to surface from the years long dive of your career. Someday, you will have to either close your business, sell it or transition it to new ownership like your kids or your employees. That day may be 3 years, 10 years or even 20 years away, but rest assured, it will most definitely come.

Plan where you want to end up. Develop a plan to get there. All you have to do then is follow your plan. If you need help developing a long term plan for your business, don’t hesitate, contact Part Time Business Partners today!

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Clay Dennis, CECM
Clay Dennis, CECM


Clay Dennis is the founder of Part-Time Business Partners, a business coaching and consultancy firm. He is both an Executive Coach and Mentor certified by the Management and Strategy Institute and a certified SME consultant by the Association of Accredited Small Business Consultants.

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