Align Teams By putting the Right Butts in the Right Seats

How and Why it Matters

We can help a business owner build stronger teams by ensuring the right people are in the right roles—what Jim Collins famously called “the right butts in the right seats.” Many business owners hire based on urgency or gut feeling, which can lead to mismatched roles, poor performance, and frustration for everyone involved. Our coaching brings a structured approach to evaluating team members’ strengths, assessing job fit, and clarifying expectations. Through tools like personality assessments, organizational charts, and role scorecards, we help owners align their people’s natural abilities with the demands of their position.

Getting the right people in the right seats is essential because it directly impacts a business’s efficiency, morale, and growth potential. When team members are working in roles that suit their talents and are held accountable for clear outcomes, they’re more engaged, productive, and satisfied. Misalignment, on the other hand, leads to burnout, turnover, and stalled progress. We provide the insight and discipline to make tough personnel decisions and to design a team structure that supports the company’s vision—ultimately creating a foundation for scalable, sustainable success.

Case Study #10

Tennessee Real Estate Photography Company Saw 37% Increase In Sales And 16% Increase In Net Profit!

“We are so excited to see how much growth our business has had this year! 37% increase in gross sales compared to 2022; 16% increase in net profit; but the most exciting part to us is that Clay helped us learn to delegate more (without losing money!) so we could step back from the day to day operations and breathe a little better. We hired more employees, promoted existing ones, had a 65% increase in payroll costs, yet we MAINTAINED our gross and net profit margins from 2022, even with the added expenses.”


-Genette Dugger
Owner, Creative Revolver, Chattanooga, Tn.

Coaching you forward

Your Business Can Be Everything You Want It To Be

With customized coaching packages and no long-term contracts, what’s stopping you from hiring a Part Time Business Partner today?