For sales teams of 4–10 · Delivered live by Clay Dennis · One company at a time
“You can’t fix what you don’t measure and you can’t measure what you haven’t built. This program builds the sales system your team has been missing.”
Mastering Sales is a structured 9-week sales training program delivered live in your office, with your team, using your actual products and customers as the training material. Each week builds on the last, moving from the fundamentals of how to sell to the numbers that tell you whether it’s working.
This is not a seminar, a workbook, or a video series. It’s a hands-on program built around your team’s real gaps, with progress tracked every step of the way.
FAB Selling: Features, Advantages, Benefits
Homework: reframe 3 products in FAB terms
Five Questions Before You Recommend Anything
Homework: use the ask-to-ask opener on 5 calls
Stop Handling Objections. Start Preventing Them.
Homework: log every objection heard this week
The Close as a Process, Not an Event
Homework: practice 3 closing scripts live
Post-Sale Follow-Up That Builds Referrals
Homework: build a personal follow-up cadence
Know Your Batting Average: Tracking Closing Ratio
Homework: pull your last 30 days of quotes
Sell the Socks: Growing Your Average Sale
Homework: identify 3 add-on opportunities
Selling Your Competitive Advantages
Homework: write your 60-second differentiator
Discounting Without Giving Away the Store
Final review: closing ratio, before vs. after
Participants track their closing ratio before and after.
The results speak for themselves.
