Mastering Sales Series · Part Time Business Partners

Mastering Sales.
A 9-Week Live Sales Training Program.

For sales teams of 4–10. Delivered live by Clay Dennis, one company at a time.

What This Program Is

A hands-on system, not a seminar

Mastering Sales is a structured 9-week sales training program delivered live in your office, with your team, using your actual products and customers as the training material. Each week builds on the last, moving from the fundamentals of how to sell to the numbers that tell you whether it’s working.

This is not a seminar, a workbook, or a video series. It’s a hands-on program built around your team’s real gaps, with progress tracked every step of the way.

Nine Weeks, Start to Finish

What each week covers

  • Week 1: FAB Selling — Features, Advantages, Benefits
    Homework: reframe 3 products in FAB terms
  • Week 2: Five Questions Before You Recommend Anything
    Homework: use the ask-to-ask opener on 5 calls
  • Week 3: Stop Handling Objections. Start Preventing Them.
    Homework: log every objection heard this week
  • Week 4: The Close as a Process, Not an Event
    Homework: practice 3 closing scripts live
  • Week 5: Post-Sale Follow-Up That Builds Referrals
    Homework: build a personal follow-up cadence
  • Week 6: Know Your Batting Average: Tracking Closing Ratio
    Homework: pull your last 30 days of quotes
  • Week 7: Sell the Socks: Growing Your Average Sale
    Homework: identify 3 add-on opportunities
  • Week 8: Selling Your Competitive Advantages
    Homework: write your 60-second differentiator
  • Week 9: Discounting Without Giving Away the Store
    Final review: closing ratio, before vs. after

Track the number that actually matters

Every week builds on the last, moving from the fundamentals of how you sell to the numbers that tell you whether it’s working. Participants track their closing ratio before and after, so progress isn’t a feeling. It’s a number.

“You can’t fix what you don’t measure and you can’t measure what you haven’t built. This program builds the sales system your team has been missing.”
Real Results, Not a Feeling

See where your team’s closing ratio lands

Participants track their closing ratio before and after. The results speak for themselves.