All businesses have one thing in common; revenue make the owner happy! The problem is that revenue goals are meaningless if variable costs are rising without us noticing. Here are…
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How to use “Turn Signals” to avoid disasters at work
How to use “Turn Signals” to avoid disasters at work. In traffic, when drivers make sudden changes in direction without notice, it creates havoc for those following them. But when…
Are you losing customers you didn’t even know you had?
Many businesses today could be losing customers each month without even knowing it. But this attrition can be largely remedied by mapping and testing your desired customer’s experience with your…
Communicate better by adding two little words
You can communicate better with others, both employees and customers alike, with just two little words. The phrase “So that” could just be the most important words you introduce into…
3 Tips for weathering one economic crises after another
I opened my business not too long before September 11th, 2001. It took years for everyone to get back to normal, but we did. Then the economic collapse of 2008….
3 Things you can do to get better ad buys
Advertising buying for a small business can be confusing and expensive. You have to be methodical and in control of every dollar going out to make sure it’s being used…
Dave Pomeroy’s rule of customer percentages
Of the many mentors I’ve had along my way, Dave Pomeroy was one of the most insightful and entertaining people I’ve ever met. It was he that helped me accept that…