Have you invested in multiple systems and processes to keep customers happy and coming back? Of course you have, but have you done the same for your employees? Your employees ARE your customers!
Everyone struggles with finding good employees, so what are you doing to keep your existing ones? Are they engaged and motivated to stay? More often than you’d think, your turnover problem may not be turnover problem at all. You may have a retention problem. The more you invest in your employees, the less you have to invest in constantly recruiting and training a constant stream of replacements.
Your employees are YOUR customers:
Programs that address these issues are critical to your long term success and stress levels. Softball teams, involvement in local charities or bowling outings are all fantastic ways to show that you value your employees. Spa days, complete with pedicures and facials are always a success. Reserving a box at a local baseball game is great for employee relationship building. You can even arrange for an employee or their children to throw out the first pitch.
If you aren’t at the front counter of your company serving customers, then you should be serving the people that are. As a business owner, you’ll be well served if you develop the mindset of “My customer is anyone that isn’t me”.
